asaiceland is an Icelandic design company aiming for international markets. Asa is drawn from old norse áss meaning god.
The word ásu also exists in sanskrit and means „life force“. Asa is also the name of asaiceland’s, head designer, Ása Gunnlaugsdóttir.
asaiceland designs is nordic, clean and pure, without pretence. Asa‘s pieces can be described as feminin and sophisticated, with simple lines and finesse, a timeless silver jewellery for women. They need to be obvious and comfortable to use and ultimately bring their owner some of the magic, strength, courage and joy that inspired their creation.
Axfilms has captured the atmosphere in the jewellers workshop and delivered the feeling of care and creation the designer puts into her work. The film is a promotional film for the e-commerce site www.asaiceland.com, targeted at international buyers.
Shot, directed and edited by Ólafur Rögnvaldsson
Music by Barði Jóhannsson